Value Proposition Design

Design and test Value Propositions

This program dives deeper in understanding customers and deisign value propositions that matter. It gives you insights in the essential tools to apply for innovation and design. You learn about the tools and skills  to design succesful value propositions. We also help you apply LEAN thinking by validating your key assumptions from your business model and value propositions. The course is meant for participants who have little understanding or who are new to customer development and design value propositions.

Day 1: Understand & Observe

09.00 uur
Value Proposition Canvas
How the business model and value proposition go hand in hand.
Design with the right tools and skills.

11.00 uur
Design for B2B, B2C
Understand value propositions including roles.

12.30 uur   LUNCH

13.30 uur
The customer journey
How the customer journey gives you insights in the mulltidemensions of the value proposition.

15.30 uur
How to ask the right questions
In Observe the most difficult aspect is to ask the right questions. Don’t ask your mom, she will lie to you!

17.00 uur   END

Day 2: Validate & Learn

09.00 uur
How to find your riskiest assumption
What is the most riskiest assumption that avoids you to be succesful?

11.00 uur
Set up experiments
How to set the right experiments to learn from your customers.

12.30 uur   LUNCH

13.30 uur
How to build prototypes
Can you build an minimum viable product to test with your customers?

15.30 uur
Scale this thinking
How do you make sure you facilitate this thinking in your company?

17.00 uur   END


  • Observe,
  • Ask Questions
  • Visual Thinking
  • Ideate
  • LEAN
  • Validate

We organize incompany trainings and workshops to share our knowledge on Value Proposition Design. We also design customized incompany trainings for your organization. Contact us for more information.