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Tag: value proposition design

How to ask the right questions

 How to ask the right questions

30-09-2016 Have a beer with your buddy: seven steps on how to obtain a deeper understanding of your customers’ needs. During a recent customer project I worked on, we defined new potential value propositions for their business. These, of course, are assumed value propositions. Now we are at...

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The Five I’s of Big Data: Where True Value is Found

 The Five I’s of Big Data: Where True Value is Found

16-12-2015 As described in an earlier post, “innovative, sustainable Big Data Business Models are as pervasive and sought after as they are elusive (i.e. “data is the new oil”)”.  Part of the reason for this is that many companies have a hard time seeing big data as only one ingredient...

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A Circular Business Model: Your Next Business Model

 A Circular Business Model: Your Next Business Model

10-12-2015 Linear business models have proven to have limited potential. Circular business models are the future.  Companies like Caterpillar, Desso, and Michelin among many others, are rethinking and redesigning their products. They employ new design, new materials and new business models....

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A Circular Business Model: Your Next Business Model