Maaike Doyer, Strategy Designer at Business Models Inc., supports organizations with strategy, innovation, new business model design and validation. Maaike is an expert in business design, design thinking and  strategic visioning. She runs global projects, with a focus on Europe and the US. Maaike is very pragmatic and has a startup mindset.

Maaike has extensive experience in strategy development, organizational (re)design, integration & transformation projects, mainly for multinational organizations. She has extensive experience in the Technology Sector and Financial Services Industry, Sustainability and Marketing. Maaike is a regular speaker on management and innovation events, delivering keynote speeches and workshop about ‘Business Model Innovation’, ‘Designing your Future Business’, ‘Innovate like a Startup’ and ‘Think as a Designer: New Tools, New Skills, New Mindset’. She teaches at universities and MBA’s and is mentor of Startup Bootcamp.

Before Business Models Inc., Maaike was senior manager at PricewaterhouseCoopers and Arthur Andersen. Maaike speaks English and Dutch.


Maaike'S BLOGPOSTS

How to ask the right questions

 How to ask the right questions

30-09-2016 Have a beer with your buddy: seven steps on how to obtain a deeper understanding of your customers’ needs. During a recent customer project I worked on, we defined new potential value propositions for their business. These, of course, are...

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Show Me The Money! 9-Steps To Use Financials With The Business Model Canvas

 Show Me The Money! 9-Steps To Use Financials With The Business Model Canvas

14-09-2016 Since the publication of Business Model Generation in 2010, the Business Model Canvas (BMC) has spread like wildfire throughout the business community. No matter where you go, if you’re near business people, business students, intrapreneurs and entrepreneurs, you’re bound to...

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Don’t let your business become a Fashion Nightmare

 Don’t let your business become a Fashion Nightmare

05-03-2016 Applying the 5 elements of Fashion thinking to business model innovation.   During my guest lecture at the Design and Wine event, part of the Strategic Design MBA I met Natalie Nixon*. We are both huge fans and practitioners of...

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Building our presence in the USA

 Building our presence in the USA

22-10-2015 Exciting news! Starting October 1st, our colleague Maaike Doyer, Global Strategy Designer and CFO, moved from Amsterdam to San Francisco. With this move Business Models Inc. makes a strategic choice to further build and strengthen the Business Models Inc. brand...

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Top 10 Tips for Startups: How To Deal With Business Models

 Top 10 Tips for Startups: How To Deal With Business Models

20-05-2015 Maaike Doyer of Business Models Inc. is Mentor at Startupbootcamp Smart City & Living and E-commerce and helps the participating teams with the design of their business model. She shared her best 10 tips on how to deal with Business Models,...

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All Maaike's blogposts