Building our presence in the USA

 Building our presence in the USA

Exciting news! Starting October 1st, our colleague Maaike Doyer, Global Strategy Designer and CFO, moved from Amsterdam to San Francisco. With this move Business Models Inc. makes a strategic choice to further build and strengthen the Business Models Inc. brand and exposure. By supporting our local offices in Chicago and San Francisco, Maaike will help to create traction in the U.S region.

San Francisco and the Bay Area are the global heart of some of the key activities & values on which Business Models Inc. thrives; Design Thinking, Innovation and Validation. Business Models Inc. is known for it’s expertise and wants to be the best in class. With this move, Business Models Inc. will further improve it’s strategic position as the global leader in Strategy and Business Model Innovation.

Some of the most exciting innovative business models are created in Silicon Valley. Think of TESLA, Uber, WhatsApp, Dropbox and other big names that have their origin here. But also other upcoming startups are there to disrupt existing markets. One thing is for sure, these are turbulent times! By getting premier insights, Maaike will take these learnings back to be incorporated in the BMI methodology and share it with our global customers and partners.

Next to the refined focus, Maaike will still keep her current role within the Global organization and support companies around the world in accelerating and disrupting their business. Practically, Maaike will be in Europe once every two months for live workshops, key notes speeches and meetings. Next to that, she will be available for virtual meetings thoughout the year. Just keep in mind the other timezone :-).

Let’s continue Designing Better Business!

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 Maaike Doyer



Responsible for global clients. Located in Amsterdam and San Francisco.

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